Free playbook for solo devs
You Can Build It. Now Here’s How to Get Your First 10 Customers.
0 audience. 0 ad budget. A product nobody knows exists. That is where almost every solo dev gets stuck, and it is not a coding problem. This is the free playbook for the part they never taught you: getting actual paying customers.
Stop shipping into silence. Get your first 10.
Inside, you’ll get
- Why building was the easy part, and distribution is the actual job
- The fastest way to your first 10 paying users with zero audience
- How to find people who already have the problem you solve
- Cold outreach that gets replies instead of blocks
- The one narrow segment to start with (and why 'everyone' fails)
- How to sell when the idea of selling makes you cringe
- What actually moved other founders past their first plateau
The uncomfortable truth
It's not a following problem
You can get your first customers with zero audience. Founders with more revenue than followers do it every day. We show you how.
It's a distribution problem
The product is table stakes. Getting it in front of the right people, repeatedly, is the work almost every builder underinvests in.
No growth-hacking fantasy
No 'go viral' advice, no bot tricks. Just the manual, unglamorous moves that actually produce the first paying users.
Built from what founders really say
Drawn from what working founders report about the channels and fixes that got them their first customers, not recycled guru scripts.
Where it goes wrong
“If I build it, they will come.”
It is the most expensive lie in indie software. You do not need any of this to get your first customers:
- A big X following
- A marketing budget
- A cofounder who 'does growth'
- A finished, perfect product
- To go viral
- To become an influencer
You need to get good at one thing:
Getting in front of people who have the problem.
Not more features. Not more followers. A repeatable way to reach the specific people who will pay to solve the thing you built. That is the entire playbook.
This is for you if
- You can build, but the customers just are not showing up
- You have shipped something and heard crickets
- You freeze up at the idea of selling or cold outreach
- You have 0 audience and 0 ad budget and need a real first move
Skip it if
- ✕You want a growth hack that floods you with signups overnight
- ✕You are not willing to talk to a single potential user
- ✕You want us to promise you a specific MRR
We would rather you skip it than feel misled. That is the whole brand.
Before you enter your email
The honest answers.
Is it really free?
Yes. No credit card. You confirm your email and the playbook is yours.
I have literally no audience. Is this still for me?
That is exactly who it is for. The whole playbook assumes you are starting from zero followers and zero budget.
I can build but I hate selling. Will this help?
Yes. A big part of it is getting your first customers without a cringey pitch, by helping real people who already have the problem.
Will you spam me?
No. After the playbook you get our breakdowns for builders on getting customers. One useful email at a time, unsubscribe in one click.
Do you actually know this space?
We publish research on how online businesses actually make money, including micro-SaaS and distribution. This is the builder-focused version of that work.
Get the playbook
You don’t need another feature. You need customers.
Get the free First 10 Customers Playbook, plus our ongoing breakdowns for builders on the part nobody taught you: getting paid.