Build Directory
The $1M Per Year Business Plan
A free case study that is really the front door to a seven-figure education business.
The case study is free. What it is really selling is the next step: a paid, higher-ticket way to build the same kind of business.
- Format
- Free case study, delivered by email opt-in
- Front-end price
- Free
- Paid offers
- Not listed publicly on this page
- Front door
- timdenning.com/1-million
Who it’s for
People who want to build a digital business off their own writing, and who are open to being sold a high-ticket way to do it faster.
Where the money comes from
The $1M Per Year Business Plan is the free case study at the front of Tim Denning's business. The headline is "7 Figures in 1 Year," the button says "GET IT NOW," and the price is your email address. That is not a criticism, it is the whole mechanism. A good lead magnet solves a small, desirable problem for free and, in the process, hands the author permission to email you. This one does that at a level most builders never reach.
How it makes money
Two layers, pointed in the same direction. For the reader, the case study is education aimed at their own money: how the digital-business model works, why $10k a month is the wrong ceiling, what to sell instead of a cheap info product. For the business itself, the free guide is a list-builder. The email address is the asset, and the money is made later, when a high-ticket offer is sold to a list that has read his writing for weeks or months. The paid offers are not named or priced on this page, which is worth noticing: you are opting into the funnel before you can see what is at the end of it.
The honest catch is the one every creator funnel has. The mechanics are real, and Denning is unusually good at them, but the visible results rest on years of compounding reach that a beginner does not have. The transferable part is not the audience size or the posting volume. It is the structure: attention feeds a list, the list is what you own, and one strong offer is what turns it into revenue. See how its builder runs the top of that funnel on his own account, and what it costs to keep it running.
What a builder can learn
The money is not in the posts or even the free guide. It is in what they feed: an email list you own, and one high-ticket offer sold to it over time. A small builder cannot copy the volume, and should not try, but the shape is the point. Reach is the raw material, the list is the asset, the offer is where the money is made.
Read: Lead Magnets That Sell (Without Giving Away the Farm)Is this your product?
Claim it to verify the details and, if you want, join The Builder Brief for breakdowns on getting customers.