Build Directory
Skarbi
A calm app for families to catch and remember gift ideas before the occasion arrives.
You already know what everyone wants. Skarbi remembers it for you. The product is thoughtful. The hard part is reaching the families it is for.
- Format
- iOS app; guests open shared wishlists in any browser
- Pricing
- Free tier, or Pro at $2.99/mo or $11.99/yr
- Reported traction
- By his own posts: near-zero installs and activation so far
- For
- Gift-buying families
Who it’s for
Families and friends who want to plan gifts together without duplicate buys, and who keep forgetting the good ideas they had months earlier.
Where the money comes from
Skarbi is a gift-planning app for families. The real idea behind it is sharper than "wishlist app," and its founder has said so repeatedly: the useful moment is not the list, it is catching the idea when someone you love mentions something, and resurfacing it with enough context months later when the birthday actually arrives. It is iOS-only, guests can open a shared wishlist in any browser, and it charges a free tier or Pro at $2.99 a month, $11.99 a year. The headline is "you already know what everyone wants, Skarbi remembers it for you."
How it makes money
A cheap consumer subscription. That model works, but only at volume: at three dollars a month, the math needs a lot of paying families, which means the whole game is cheap, wide distribution to the right people. And that is exactly where it is stuck, in a way the founder has documented better than we ever could. His posted analytics show the funnel breaking at the same place every day: X sends traffic, the landing page gets the click, and then installs, activations, and purchases sit at or near zero.
The honest read is that this is not really a landing-page problem, though he has worked hard on that. It is an audience problem. Skarbi is for families who buy gifts. The reach he has built on X, through viral "which design looks better" posts and warm connect-with-me replies, is almost entirely other founders and designers, who are happy to weigh in on a font and are never going to become paying users of a family gift app. That is the trap the whole directory keeps pointing at, and here it is with receipts: a good product, real reach, and a channel that does not touch the buyer. The fix is not more posts. It is finding where gift-buying parents actually are. See how its builder is diagnosing it in public.
What a builder can learn
The product is not the problem here, the channel is. A three-dollar-a-month consumer app needs a lot of the right users, and the founder-and-designer timeline on X is not where gift-buying families are. Virality in front of the wrong audience is impressions, not installs. The move every builder can steal is to find the channel where the actual buyer already is, before pouring effort into the one that is easy to post on.
Read: The Channels That Actually Work for a Brand-New SaaSIs this your product?
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