Bridge Page

A bridge page is a short page you place between your traffic and an affiliate offer. Instead of sending a visitor straight to the merchant, you send them to your page first, give them some context, and then link them onward.

Your traffic
  down to
Bridge page (your framing and pitch)
  down to
Affiliate offer
  down to
Purchase and commission

Affiliates use bridge pages for a few practical reasons. It lets you add your own angle so the visitor is warmer when they arrive at the offer. It gives you a chance to capture an email address before you hand the click away. And it gives you a page you control, which matters when ad platforms will not let you link directly to certain offers.

The honest version of a bridge page adds real context: who the offer is for, what it costs, and what to expect. The manipulative version invents a fake personal story or a fake result to push the click. Same page type, very different intent.

A bridge page is a specific kind of landing page, used inside an affiliate setup rather than to sell your own product.

To see where this fits in an affiliate business, read how affiliate marketing makes money.