Glossary
Order Bump
A small add-on offer shown on the checkout page itself, usually a checkbox a buyer can tick before paying.
An order bump is a small extra offer that appears on the checkout page itself, usually as a checkbox next to the payment button. The buyer can add it with one tick, without going to a separate page.
Checkout page
[ ] Add this for $9 more
[ Complete order ]
The difference from an upsell is timing and size. An upsell usually appears after the purchase is complete and is often a bigger offer on its own page. An order bump happens during checkout and is deliberately small and low-friction, something a buyer barely has to think about.
Order bumps work because the buyer is already committed. They have decided to pay; a small, clearly relevant add-on is easy to say yes to. A cheap tool, a template pack, or a rush option are common examples.
The honest version of an order bump is something that genuinely complements the main purchase and is clearly described and priced. The pushy version buries a recurring charge or pre-ticks the box so people buy it by accident, which is the kind of thing that erodes trust fast.
Like upsells, order bumps are a lever on your average order value. To see where they fit in a store's economics, read how ecommerce makes money.