Make-Money Product Research Checklist

This is the checklist we run on every offer we review. Work through it before you buy anything. If you cannot answer a box, that gap is itself information.

1. The mechanism#

• Can you say, in one sentence, who pays and for what?
• Where does the money actually come from (affiliate, ad, sale, lead)?
• Is traffic required, and if so, where would it come from?
• Is the "how" explained, or hidden behind a video until after you pay?

2. The real price#

• What is the front-end price?
• What upsells or one-time offers appear at checkout, and at what prices?
• Are there recurring charges (tools, memberships, ad spend)?
• What is the realistic total to actually do this, not the sticker price?

3. The people#

• Is a real creator or company named, or is it anonymous?
• Does the vendor have a traceable track record?
• Is the on-screen "spokesperson" verifiable, or likely a persona?

4. The proof#

• Are testimonials verifiable, or stock photos and invented figures?
• Do income screenshots show profit, or just revenue (see the guide on why screenshots prove little)?
• What does the earnings disclaimer actually say?

5. The exit#

• What are the refund terms, and who processes them?
• Are there reports of refund friction?
• Can you leave (unsubscribe, cancel) easily?

6. The verdict for you#

• Is the underlying method legitimate, even if the marketing is not?
• Could a beginner in your situation realistically do this?
• If you bought it, what is the very first thing you would do?

Mechanism clear + price honest + real people + real proof + fair exit
= worth considering
Any of those missing = slow down

Full walkthrough: how to research a bizop product. To see the checklist applied, read our Money on Autopilot review.