EPC Calculator
Earnings per click is the average money you make each time someone clicks your link. It is the number that tells you what your traffic is worth, and whether you can afford to pay for more of it.
Earnings per click (EPC)
$0.40
Profit per click
$0.10
Your clicks earn more than they cost. There is room to scale.
How it works
EPC is total earnings divided by total clicks. If you earned $120 from 300 clicks, your EPC is $0.40. If you can buy clicks for less than $0.40, paid traffic has room to work. If clicks cost more than your EPC, you would lose money on every visitor.
One click tells you nothing; EPC only becomes meaningful over a real number of clicks. For more, read revenue per click explained and the EPC glossary entry.