Funnel Profit Calculator
Revenue is not profit. This turns the four numbers that actually matter, visitors, conversion rate, value per sale, and what you pay for traffic, into what you would actually keep.
Profit
$300.00
20 sales from 1,000 visitors. Revenue $800.00 minus cost $500.00.
How it works
Sales are visitors times conversion rate. Revenue is sales times value per sale. Cost is visitors times what you pay per visitor. Profit is revenue minus cost. Change any one number and watch the profit swing, sometimes from positive to negative, which is exactly why the math has to come before the ad spend.
For the reasoning behind these numbers, read revenue vs profit and conversion rate explained.