Subscriber Value Calculator

Once you know what a subscriber is worth, you know what you can afford to spend to get one. That single number is what turns an email list from a vanity metric into a business.

SubscribersRevenue from the list (in a period)For example, revenue over the last 30 days.Share you would spend to acquire oneHow much of a subscriber's value you are willing to pay to get one.

Revenue per subscriber

$0.60

Over the period you entered. Track it over time to see true value.

Max you could pay to acquire one

$0.30

At 50% of value. Anything under this can make sense; above it needs a longer payback.

How it works

Revenue per subscriber is the money your list produced divided by the number of subscribers. If 1,000 subscribers produced $600 in a month, each subscriber is worth about $0.60 that month. Track it over longer periods and it usually rises, which is what lets you spend more to acquire subscribers than a single email earns.

For the full reasoning, read revenue per subscriber explained and why an email list is an asset.