How Sales Funnels Actually Work
A funnel isn't a trick. It's just the path from stranger to customer, broken into steps. Here's what each step does.
Read the guide →Topic
Digital products, courses, templates, ebooks, software, cost almost nothing to deliver after they're made. The margins are excellent. The hard parts are creating something valuable and getting people to find it.
A digital product is anything you create once and sell repeatedly without producing a new copy each time: an online course, a set of templates, an ebook, a piece of software. Because there's no per-unit cost to deliver, the margins can be extraordinary, every sale after you cover your costs is mostly profit.
That economics is exactly why so many "make money online" programs are themselves digital products, and why they so often have upsells. Once someone buys, selling them a second thing costs almost nothing.
The genuine challenge is on the two ends: creating something people actually find valuable, and getting it in front of enough of the right people to sell it. Neither is trivial. The guides below cover how the funnels and pricing work; the reviews look at products that promise to help you build and sell your own.
The fundamentals, in order.
A funnel isn't a trick. It's just the path from stranger to customer, broken into steps. Here's what each step does.
Read the guide →The front-end price is rarely the real price. Understanding the funnel behind it makes you a much harder person to surprise.
Read the guide →A group chat is not a business, but a community can be one of the most durable ones online. Here is where the money comes from, why recurring beats one-time, and what it actually takes to run one.
Read the guide →You make something once and sell it many times. The margins are famously good, but the hard part is not the making. It's the selling.
Read the guide →Products that use this model.
This one is not a money-making method at all. It is a short “Ancient Egyptian frequency” audio track sold with a promise of $2,000 a day for listening. That is not how money works.
Instead of selling something once, you sell ongoing access and get paid every month. The recurring revenue is powerful, but it only lasts as long as people feel the membership is still worth paying for.
Read the guide →A course is a digital product with a higher price and a higher promise. The margins are excellent, but the money depends on something the sales pages rarely mention: an audience that already trusts you enough to buy.
Read the guide →SaaS looks like a magic money printer from the outside: charge a small monthly fee, keep collecting it forever. The reality is a slower, more demanding business than the pitch suggests, and the whole thing lives or dies on one number.
Read the guide →The number you charge is not about how long the product took to make. It is about what the problem costs the buyer and how you plan to sell it.
Read the guide →We break down money-making methods, tools and programs without the ridiculous promises.
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